Top 4 reasons why consumer products need claims testing
“Labels matter.” Citing this 2011 California Supreme Court ruling, consumers filed a federal lawsuit against an Anke
6 tips for getting the most from your customer satisfaction survey
Given that the customer is king, obtaining and acting on their feedback sets a company for success. The question is, how
Top 7 reasons for cart abandonment and how to overcome them
For a lot of e-commerce businesses, cart abandonment contributes to significant revenue loss. The average cart abandonme
AI in cybersecurity: Key challenges and opportunities up next
Cybercrimes are becoming increasingly sophisticated and pervasive, making businesses and government organizations worldw
7 marketing tips to boost e-commerce sales this holiday season
The 2020 holiday shopping season put retailers to the test like no other. The competition was fierce and converting shop
Matter standard: What does it mean for smart home device manufacturers?
At its Smart Home Summit this year, Google confirmed plans to make Matter – the new smart home standard – compatib
How to identify the right KOLs for pharma marketing
Pharma companies know their drugs best. But getting your drugs to market and gaining credibility can be a difficult proc
Global chip shortage: Mitigating its impact on consumer electronics
In September this year, the time gap between companies placing orders for semiconductor chips and receiving them hit an
The competitive intelligence process decoded
All organizations gather competitive intelligence in some form or another. Although prevalent, its impact on decision-
