Marketing data analytics: A 2025 guide for smarter, scalable decisions
Traditional marketing data analytics focused on past performance—click-through rates, campaign impressions, and conver
Decentralized data & customer experience analytics: Building trust and transparency in the digital age
Old habits are best, but new ones could offer more Customer expectations have revolutionized. Ten years ago, customers w
Predictive analytics in finance: Turning real-time data into strategic advantage
Finance in the velocity of data The International Monetary Fund updated its world economic outlook in March 2025 against
Rethinking customer segmentation analysis: Why your data strategy needs an upgrade
Customer segmentation analysis requires a refresh Customer expectations are changing at a rate unprecedented in history.
AI readiness framework: A guide to how enterprises can accelerate intelligent automation
Enterprise AI projects often suffer from an identity crisis. Are they strategic experiments in data science? A digital t
Strategic data migration solutions: Beyond lift-and-shift for lasting business impact
A decade ago, many organizations took a quick approach to moving databases, applications, and entire platforms. They oft
AI implementation: navigating the challenges of equilibrium in a human-AI world
In the current business landscape, most organizations of varying sizes and in all industries are looking to make AI impl
8 key ways AI solutions for ecommerce is redefining online retail
The online market continues its sustained growth, and at the vanguard of this is AI solutions for ecommerce. Artificial
Digital shelf analytics explained: Metrics, myths, and must-haves
What is the value of a fantastic product if nobody ever gets to see it? Visibility is viability in the ecommerce busines
Operational analytics: Driving real-time business effectiveness at scale
Rewiring effectiveness with operational analytics Businesses are creating data at a rate never seen before, yet much of
Beyond the dashboard: Unlocking sales growth with predictive analytics
Top-performing sales teams aren’t guessing, they’re forecasting, personalizing, and optimizing at scale with AI-powe
From awareness to advocacy: Using customer journey analytics to build brand loyalty
Customer journey analytics does matter, here’s why You enter an upscale store where the employees greet you immedi
