10 winning go to market strategies for emerging economies
Emerging markets are quickly turning into the world’s growth hotspots. With industries expanding, cities bustling, and
Understanding the emotional landscape of your customers: An analyst’s perspective on voice of customer
In today’s customer-centric environment, simply capturing voice of customer is no longer enough. To truly underst
Why AI in data analytics is the foundation of next-gen digital transformation
Introduction Digital transformation is no longer merely a buzzword for innovators; it is now considered a strategic impe
Getting started with synthetic data generation: Tools, techniques, and best practices
Companies today are turning to synthetic data generation quite quickly as a strategy to innovate using data while addres
How AI in banking and finance is transforming customer experience across all channels
Consumers expect immediacy, convenience, and personalization in nearly every interaction, whether they are ordering take
How AI in life sciences is accelerating the drug discovery lifecycle
One of the most time-consuming and expensive endeavors in science is bringing a new drug to market. For small-molecule d
AI automation in healthcare: 4 ways it’s changing patient care and operations
According to a Statista global survey of healthcare leaders, in 2024, nearly 60% had already automated appointment sched
Emotion AI in retail: how intelligent technology is improving customer experience
Today’s consumers expect more than product on shelves or minimum service at checkout. They want personalized, fric
AI in market research: rethinking how companies listen, learn, and launch
The quest for true customer understanding Every business, no matter the size, wrestles with one key challenge: getting t
Beyond personalization: How AI in CPG is driving hyper-relevant consumer experiences
According to a 2023 survey, 56 percent of consumers were induced to buy again from a retailer that offers online persona
From data to diagnosis: predictive modeling in healthcare for early disease detection
Introduction: A forward-looking revolution in healthcare Historically, healthcare tended to be reactive in nature – cu
How modern marketing mix modeling powers ROI-driven growth strategies
Introduction In today’s complex marketing landscape, business leaders face intense pressure to justify every marketing
