With more than half of all US purchases being digitally-inspired, implementing effective digital commerce practices has become imperative for long-term success. Retailers and brands need to step up their digital commerce strategies to address new consumer expectations while enforcing action plans to fill customer experience gaps. Understanding the elements that matter most in the online customer journey is the first step towards achieving this goal. This requires a unique blend of research, creativity, and technological expertise. This whitepaper explains how you can integrate these capabilities to achieve the best outcomes from your digital commerce strategy in 2021.
