Protected: Beyond the store aisle: How FMCG brands are winning with digital engagement
Highlights
Personalization, not promotion, is driving 68% higher engagement and 4X more demo requests in FMCG campaigns.
On-demand content strategies extend engagement beyond the moment—44% of webinar viewers now engage post-event.
AI tools like chatbots, predictive analytics, and product recommenders are transforming static FMCG campaigns into interactive journeys.
Immersive experiences like AR, virtual try-ons, and gamified shopping are redefining brand loyalty and digital discovery.
Omnichannel strategies and real-time KPI tracking are essential to ensuring consistent CX, from digital to in-store.
