The data was flowing—but so was the confusion.
A global beverage brand partnered with top gaming influencers but struggled to translate campaign ROI and sales data into clear insights. Disconnected systems, undefined metrics, and fragmented views made it nearly impossible to measure what was working, who was converting, and where revenue was coming from. As a result, dashboards contradicted each other, and decisions stalled. Everything changed the moment Netscribes put data mapping on their table.
Data mapping revealed the influencer impact behind the noise
Before BI dashboards, before insights, there was the groundwork: aligning scattered sources.
We worked with the client to connect customer transactions, influencer promotions, marketing touchpoints, and SKU-level data through a unified data mapping structure. The team linked every touch, click, and sale with meaningful context.
From scattered signals to actionable intelligence
With solid data mapping in place, the client’s custom BI dashboard could finally deliver end-to-end visibility. Teams were able to track SKU-wise sales impact from influencer campaigns, gaining a clear understanding of which products were moving the needle and which needed attention. The platform also enabled a scoring model that ranked influencers not just by popularity, but by actual engagement and revenue contribution. With real-time performance filtering across products, regions, and campaign types, the brand could finally spot what was converting and what was just noise.
Why data mapping made all the difference
Data mapping became the catalyst for transformation. It streamlined campaign tracking across multiple platforms, creating a coherent narrative from disconnected marketing data. The team eliminated inconsistencies and duplicates in influencer performance records, reducing errors and saving valuable time. Most importantly, it gave marketing teams the confidence and clarity to act faster, smarter, and in sync. From influencer tiering decisions to deep-dive ROI analysis, every valuable insight was rooted in data mapping.
Read more: Measuring Influencer Marketing ROI with Social Media Intelligence
Clarity begins with connection
At Netscribes, our data analytics solutions are built to connect scattered systems, unify definitions, and simplify integration. It powers BI ecosystems that actually work. We connect customer, marketing, product, and sales data to deliver clear, ROI-driven views.
Download the full case study to see how better data mapping helped this brand transform influencer marketing into measurable business growth.
