Inside the race to smarter vehicle software
In the dynamic realm of motor vehicle manufacturing, staying at the forefront demands deep understanding and strategic insights. In the below case study we undertook an ADAS and IVI architecture analysis, dissecting the approaches of leading OEMs. By scrutinizing their aspirations, software frameworks, supplier dynamics, and best practices, we unearthed crucial benchmarks and success stories. Leveraging this intelligence, our client not only bolstered their technological readiness but also gained a comprehensive understanding of their competitors.
What drove the ADAS analysis
To retain their position as a leader in motor vehicle manufacturing, the client was keen on understanding the approach and best practices followed by the top three OEMs in designing the ADAS and IVI architecture through an in-depth analysis. The client also sought to gain a comprehensive understanding of how OEMs are maintaining seamless functioning and user interface of ADAS and IVI stack in their respective platforms.
A four-step framework
To meet the organization’s ask, Netscribes conducted in-depth step-by-step research analysis to unravel the ADAS and IVI architecture approach of top-3 OEMs. The analysis consisted of four steps focused on OEM approach and aspirations, OS, middleware, and software stack architecture, identifying best practices, and evaluating technology readiness and supplier dynamics.
The research began by mapping OEM aspirations with software frameworks and analyzing how they were structuring software architecture. This included creating a development roadmap for ADAS and infotainment systems and assessing whether each OEM was pursuing a build-or-buy model.
The study also examined the ADAS and IVI architecture layout, breaking down the technology stack by OEM, reviewing OTA update frameworks, and capturing the direction and outlook of each software strategy. To close the demand side, Netscribes identified the best practices used in software architecture design for ADAS and IVI, along with documented success stories and key challenges faced during implementation.
The supply-side analysis focused on understanding the supplier landscape. Netscribes mapped key technology providers and explored OEM-supplier relationships to identify, as accurately as possible, how partnerships are structured and where each supplier fits in.
Results and benefits
Leveraging insights generated from the research, the client was able to enhance their technological readiness and the time taken for adoption. This also helped them acquire a comprehensive understanding of the ADAS and IVI architecture approach of the top three OEMs and their key attributes and best practices.
Transform your automotive success story with Netscribes’ strategic growth consulting solutions to make data-driven decisions that outperform competition. Download our case study to learn more.
