Not all rituals are created equal
For this multinational personal care brand, expansion into MENA and APAC markets demanded more than product innovation. Muslim women, its key demographic, valued Halal certification, but also sought hydration, sensitivity care, and cultural relatability in their skincare choices. The challenge? Their brand strategy was not built on real consumer behaviors. Product claims lacked resonance. Campaign visuals didn’t connect. And despite best intentions, the brand awareness strategy fell flat in key regions.
Ground truths over assumptions
To build a strategy that resonated, they needed a deeper understanding of consumer routines and regional nuances. That’s where we came in. Netscribes helped decode what truly resonated. To turn intentions into impact, we focused on the foundation: understanding consumers on their terms. We mapped skincare routines of Muslim women across age groups, lifestyles, and regions. We exposed where the brand strategy fell short and how it could evolve. Through cultural segmentation and message testing, we unearthed the gap between what the brand projected and what customers actually valued. The team powered this strategy with empathy and insight, not assumption.
Insight as the new influence
The research redefined the brand strategy. The team realigned claims with day-to-day skincare rituals. Visuals started reflecting authentic lifestyles. What emerged was brand awareness that felt less like marketing and more like meaningful communication. One that gained traction not because it was loud, but because it was understood. A strategy, when built on insight, becomes brand identity.
Why this case study matters
Download the full case study to explore:
- How cultural segmentation reshaped the brand strategy for Halal skincare
- What made the brand awareness strategy click with diverse Muslim consumers
- How real usage patterns influenced more credible product claims
- The shift from generic campaigns to value-driven messaging
Explore how Netscribes transforms assumptions into an actionable brand awareness strategy.
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