When traditional market insights turned stale
For a leading food and beverage company, staying ahead of the market curve wasn’t about monitoring competitors. It was about trend identification. They had to listen to what people were actually saying online—what products got them fired up, what flavors interested them, and what health trends were popular. But the brand was competing against it all. Digital companies were faster, wittier, and more adept at reaching customers directly online. Meanwhile, consumer tastes were quickly trending toward healthier, more sustainable choices. Old-school methods simply weren’t doing the trick anymore. The time had come to evolve.
Digital intel fresh off the feed
To position our client in front of the competition, Netscribes created an in-depth digital intelligence model. We accessed social media dialogue—directly, not just to find out what others liked, but to get a sense of their unmet wants and needs. By tracking trending topics, influencer actions, and sentiment, the trend identification study was complete.
But social insights were only the start. We also took a close look at search data and e-commerce analytics from sites such as Walmart and Amazon, scouring keyword performance and consumer reviews reports. That gave us exactly what consumers were seeking—and why. Competitive benchmarking put the icing on the cake, enabling us to see what digital-savvy competitors did well, where they fell short, and how our client could use that information to do better.
Read more: Trend Analysis: A game changer for your innovation strategy
From insights to innovation
With our comprehensive trend identification, the brand launched a new series of functional drinks with probiotics and adaptogens, ideally in sync with the emerging health and wellness trend. The launch struck an instant chord, resulting in a significant boost in repeat buys among health-conscious shoppers in the first six months.
But it didn’t end with new products. Strategic influencer collaborations and focused, insight-led social media campaigns elevated the brand’s profile considerably. Engagement rates jumped well ahead of previous benchmarks, while direct conversions driven by social media grew by 15%.
Ready for your next move?
At Netscribes, we assist brands in converting digital discussions into strategic development opportunities. It’s about getting to know your customers better with detailed trend identification, and making informed decisions faster.
Learn how our digital engagement analysis solutions can help drive your strategy and accelerate your brand growth. Download our full case study now.
