When generic promotions miss the mark
A top FMCG company needed to increase customer retention and expand purchase baskets, but lacked clarity on the right product combinations to influence buying behavior. Their cross-sell and upsell efforts were broad and inconsistent. Promotions were not personalized. And without insight into product affinities, bundling strategies underperformed.
The solution? A data-driven cross-sell and upsell framework designed to deliver relevance, increase order value, and boost campaign performance.
Making promotions more precise and predictive
Netscribes partnered with the client to develop a scalable recommendation strategy based on advanced analytics.
We used customer purchase data to identify meaningful product combinations. Bundling logic was customized for digital and offline channels. Campaigns became more personalized, thanks to segmentation grounded in behavior.
We helped the client:
- Identify high-affinity product combinations across FMCG categories
- Personalize cross-sell and upsell recommendations based on past purchases
- Recommend dynamic product bundles for every sales channel
- Enhance promotional targeting through behavioral segmentation
The result was a smarter, more targeted approach to cross-sell and upsell execution.
The transformation in action
What changed?
- Product bundling became insight-driven, not assumption-based
- Order values increased through strategic cross-sell and upsell prompts
- Customer experience improved with more relevant offers
- Promotions became more efficient, with better engagement and conversions
The business moved from scattered promotions to data-backed strategies.
Why this worked
The success came down to focused design and execution:
- A personalized cross-sell and upsell engine tailored to FMCG buying behavior
- Segmentation models that sharpened campaign targeting
- Channel-specific bundling optimized for each touchpoint
- Data science embedded into everyday promotional workflows
It wasn’t just smarter selling—it was strategic growth built on intelligence.
Explore how data analytics can fuel smarter selling
At Netscribes, we transform how businesses drive revenue with intelligent cross-sell and upsell strategies. Our data analytics services help you uncover high-impact product combinations, personalize offers at scale, and turn every interaction into a growth opportunity.
Discover what our data analytics services can do for your business.
Download the full case study to know more.
