A smarter play for retail success
When customer acquisition slows or retention stalls, it’s time for a change in strategy. One global sports retailer found itself there, wondering how to connect the dots across the customer lifecycle. So, they turned to Netscribes.
But how did they go from scattered data to real-time clarity? The answer lies in a powerful customer insights dashboard that reshaped how they view acquisition, retention, and customer reactivation.
The missing link: visibility into behavior
The CRM team had all the data. But none of the answers.
Without a unified view, it was tough to understand what was working and what was not. They needed to know when and why customers dropped off, what triggered return visits, and how different channels influenced behavior.
They were not just looking for numbers. They wanted the full story of the customer lifecycle.
The turning point
Netscribes helped with a custom-built solution designed to make sense of the entire customer lifecycle.
Using Qlik Sense, we stitched together data from OpenBravo, PostgreSQL, Redshift, and even flat files. Then, we layered in custom data modeling to surface insights that mattered. We added a customer insights dashboard that worked as hard as the team, using it to uncover patterns, spotlighting blind spots, and fueling smarter decisions every step of the way.
What changed?
The transformation was immediate:
- Marketers knew when to time their campaigns
- Digital and in-store conversion trends were visible
- Store planners could identify high-demand regions
- Decision-makers could finally act on data, not guesswork
Customer reactivation efforts improved too, because now, they knew exactly who to bring back and when.
Curious to see how?
If you’re wondering how one retailer used a single customer insights dashboard to transform retention, accelerate acquisition, and bring lost customers back through strategic customer reactivation…Download the full Case Study.
