When product servicing becomes your next growth lever
A leading sports retailer had a unique challenge. They ran workshop services for repairs and servicing, but couldn’t tell if these visits were actually boosting sales. Were customers coming in for a fix and walking out with more than they came for?
There was no clear way to connect service performance with in-store results, nor structured view of how customer behavior changed after servicing. There was neither KPI dashboard to help managers align service quality with business goals.
Building a data-driven service-to-sales engine
Netscribes stepped in with a solution that changed the game.
We built a custom KPI dashboard that connected sales and service data across Redshift, OpenBravo, and PostgreSQL.
Our approach layered in Excel-based product mapping, and powerful Qlik Sense dashboards to bring insights to life.
This led to a clear view of how services drove buying behavior.
From turnover and margin to basket value and customer satisfaction, everything was now measurable.
Impact that scored big wins
Here’s what our customer behavior analytics uncovered:
- A clear link between specific product servicing and complementary purchases
- Patterns in how often customers returned after a workshop visit
- Service-to-sale conversion rates—quantified and visualized
- Regional strategies shaped by real customer behavior, not assumptions
And that’s not all. Managers could now drill into data, compare regions, and even export insights for planning. It turned into a smart, data-first retail strategy.
Why it worked
This was a transformation.
The KPI dashboard became the missing link between product performance and service quality.
Customer behavior analytics gave teams the power to act, not guess.
Product mapping helped identify what items sold together post-service.
And all of it strengthened customer retention across locations.
Ready to connect the dots between service and sales?
If you’re looking to power up your store strategy, your KPI dashboard shouldn’t stop at sales data.
With Netscribes, you can track, align, and act on what your customers are doing in-store. Unlock the secret with our data analytics solutions.
Download the full case study to see how this sports retailer increased store sales with insights from servicing.
