At the wheel of software innovation
The automotive software market is evolving rapidly, driven by the increasing adoption of advanced driver assistance systems (ADAS), electric vehicles (EVs), and autonomous vehicles (AVs). OEMs are increasingly investing in software development architecture to differentiate their offerings and meet changing consumer expectations. In this landscape, an insight-backed OEM strategy is essential for automotive software architecture providers to remain ahead of the curve.
Netscribes recently conducted a comprehensive OEM strategy and competitive benchmarking study for a leading global provider of embedded and connected software products and services for the automotive industry. Read on to discover how the company drove innovation, navigated the evolving automotive software architecture landscape, while maintaining their competitive edge.
Insight as the engine for growth
The automotive software provider required comprehensive market intelligence, including an analysis of market potential and competitive intelligence, to assess their existing product and service portfolio. Additionally, the client sought an in-depth analysis of automotive software architecture, which encompassed OEM benchmarking, future roadmap evaluation, and examination of OEM-supplier relationships. The objective was to gather valuable insights and formulate an effective business development strategy.
Our team presented a solution framework aligned with the client’s overarching objectives to achieve the desired outcome. We framed a dedicated market assessment and forecasting model specifically tailored for the global automotive software market, considering various factors that provided a three-dimensional perspective from the AV, EV, and IV OEMs, Tier-1 suppliers, and technology provider’s viewpoint. Additionally, we developed a competitive landscape analysis of the client peers, focusing on key attributes of the automotive software.
A tier-down view was used to evaluate how leading OEMs are structuring their automotive software architecture. This included mapping future plans and strategic direction from a vehicle architecture standpoint. Detailed intelligence on supplier relationships was also gathered, with a specific focus on their alignment with evolving software and E/E systems.
Results in the fast lane
By providing actionable insights through in-depth qualitative and quantitative research, Netscribes enabled the client to optimize their portfolio effectively. Our tailored growth consulting solutions enabled the stakeholders to successfully formulate an informed business development strategy for automotive software architecture.
Explore how Netscribes can help you drive innovation and strategically navigate the evolving automotive landscape. Download the full case study to learn more.
