How to conduct usability testing: A step-by-step guide
What is usability testing? Usability testing is the process of assessing a product or service using real users. The part
Demystifying brand tracking: How to measure brand success
Overview Brand tracking metrics measures consumers’ awareness and associations with a particular brand. It tracks the
Assessing insurtech startups: How technology assessment can help investors and insurers
The insurance industry has been witnessing massive changes on the back of powerful digitalization for the past few years
ChatGPT-4: A near to perfect AI-powered digital assistant
The journey of OpenAI’s GPT (Generative Pre-trained Transformer) started with the launch of GPT-1, a generative langua
Navigating the insurance market: The benefits of competitive intelligence
Over the years, technology has disrupted many industries, including property and casualty (P&C), health or life insu
Beyond the store: how brands are mastering experiential retail
We frequently buy goods and services from retail businesses, supporting the industry’s growth. The retail sector i
Sustainable IT: reducing carbon footprints and preserving resources
Studies show that carbon emissions generated by the internet, devices, and systems that support it account for 3.7%
The rise of digital humans: Exploring the future of virtual reality
Advancement in artificial intelligence (AI) technology has created multiple opportunities for business houses to incorpo
The future is here: Why hydrogen fuel cell vehicles are the next big thing
India has an ambitious target toward an aspirational climate goal of Net Zero emissions by 2070. “Nevertheless, th
The power of brand health analysis: How it can help you stay relevant in the market
What physical and mental health is to the body, brand health is to the business. A healthy brand helps in delivering con