Customer segmentation strategy: 3 ways to drive your brand growth
Not all customers are the same—so why treat them that way? Understanding your audience on a deeper level is the key to
Has the ‘Wellness’ trend and its associated marketing campaigns hit a roadblock post-covid-19?
After the pandemic, the wellness industry, which saw an unprecedented boom with a plethora of products and services prom
How concept testing reduces the risk of failure
Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola
How a leading consumer appliance retailer optimized its pricing strategy
Pricing is one of the most important factors that influence consumer behavior and loyalty. However, setting the optimal
Cross-cultural consumer behavior research: Lessons for global brands
Every decision made by man is influenced by a plethora of factors. A consumer’s mindset is no different. In fact, sinc
How to leverage pricing automation for consumer insights and market intelligence
Pricing is one of the most important drivers of profitability and competitive advantage for any business. However, busin
How eye-tracking technology in neuromarketing is helping boost sales
A spectrum of businesses today are using neuromarketing by tracking consumer eye movements to understand how customers i
Unlocking market opportunities for private sector investors in CRISPR agriculture
Private sector companies are at the forefront of driving innovation and commercialization in CRISPR agriculture. We see
CRISPR crops: The next frontier in sustainable agriculture and global food security
With the global population projected to reach 10 billion by 2050, ensuring food security has become a pressing concern.
Through the consumer’s eyes: How eye tracking analysis influences packaging
The average human eye retains an image for approximately 1/16 of a second, aligning with the brain’s ability to proces
How to conduct usability testing: A step-by-step guide
What is usability testing? Usability testing is the process of assessing a product or service using real users. The part
Demystifying brand tracking: How to measure brand success
Overview Brand tracking metrics measures consumers’ awareness and associations with a particular brand. It tracks the
