Metaverse madness: Are consumers ready?
The year is 2022 and it’s your avatar your friends are waiting for. You’re running late for a concert, but don’t w
How cashierless checkout is transforming retail stores
The pandemic changed how retail looks at tech. The physical shop floor is no longer the main playground. Things have gon
Consumer product testing in a post-pandemic market
In February of 2022, the FDA reached out to manufacturers- Best Brand Consumer Products, notifying them of the results o
7 CPG trends to keep an eye on in 2022: Customer experience reigns
If the last two years have taught us anything, it is that the customer defines your brand. The pandemic led to tremendou
How retail is unlocking hidden NFT revenue potential
Ever thought someone would pay thousands of dollars for a jpeg that can be viewed digitally? That’s what Beeple earned
5 tips to level up your D2C marketing strategy
What happened when stores shut down at historic rates during the COVID-19 epidemic? The world discovered the countless p
Delving into the livestream shopping phenomenon
The lockdown may have pulled the shutters on physical stores, but it also turned the lights on forever for online stores
Top 4 reasons why consumer products need claims testing
“Labels matter.” Citing this 2011 California Supreme Court ruling, consumers filed a federal lawsuit against an Anke
6 tips for getting the most from your customer satisfaction survey
Given that the customer is king, obtaining and acting on their feedback sets a company for success. The question is, how
How market and consumer intelligence can support early holiday sales
This holiday season is bound to be unique. Unique because it will be reminiscent of pre-pandemic routines, given that mo
Eating smart: How AI is transforming the food and beverage industry
“Your order will be ready in 5 minutes.” Just as you begin to grow impatient, your phone buzzes with this notificati
Best digital tactics for improving customer retention in 2021
Did you know that merely a 5% increase in customer retention can increase company revenue by up to 95%? Customer reten
