Four ways to measure brand awareness
Brand awareness is simply the number of potential customers who remember your brand. It’s important knowledge for your
Analyzing your competitors’ route-to-market strategy
Amidst fast-evolving and dynamic markets, evaluating and analyzing your competitors’ moves has become the foundation f
Sustainable packaging innovations to watch out for in 2021
As e-commerce continues to grow exponentially in the post-pandemic times we live in, the need for smart and sustainable
Why brands are increasingly shifting to sustainable packaging
Packaging is an integral part of our daily lives. It affects things that we need to survive. But for brands, this gets b
Five major trends shaping the future of the CPG industry
Seismic shifts in buying behavior have put enormous strain on the CPG trends, and in turn, the industry as a whole. Lock
The growth of green consumerism: Shaping sustainable futures
Growing consumer consciousness has boosted green consumerism. Consumers today are increasingly adopting sustainable cons
Online consumer electronics buying behavior: Pre & post-pandemic
Digital shoppers are growing extremely interconnected with access to vast amounts of information, unprecedented choice,
Retail technologies advancing the store of the future
The pandemic has emerged as a defining factor in rewriting the rules of retail. Instead of waiting and watching for a ne
Impact of COVID-19 on the Indian festive season
There’s an air of positivity around. With Dussehra behind, most retailers have a ballpark of where this quarter is hea
Connecting more meaningfully with consumers in the next normal
COVID-19 has significantly disrupted economies and health systems around the world. Meanwhile, stay-at-home activities h
Five consumer habits expected to stick post COVID-19
COVID-19 created significant shifts in consumer behavior across most industries. New trends emerged and businesses had t
2020: Top 5 holiday shopping predictions every retailer should know
Again, it’s that time of the year when we are surrounded by an air of excitement and cheer. Only this time, it’s qui
