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Smart lighting market in India: Growth drivers, challenges and key offerings
The smart lighting market in India is expected to witness unprecedented growth in the coming years. Favorable government
Five predictions and trends the digital media industry
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Technology in the coming decade brings with it immense promises. From now on we will witness data-driven analysis, suppo
The advantages of conducting a technological competitive analysis
Technology is a principal catalyst for achieving competitive dominance. But with technologies evolving at a breakneck pa
How analytics can help optimize your discounting strategy
Employing a discounting plan, as most marketers would agree, is like walking on thin ice. Often emerging from the pressu
How to determine product profitability using analytics
Understanding product profitability is one of the most vital insights business leaders need for steering their firms in
The global smart home market: Key segments, growth drivers and trends
The smart home industry has been at the cusp of witnessing exponential growth for decades. But over the past five years,
What is reinforcement learning and which industries will it impact the most?
Reinforcement Learning (RL) is the next revolution in AI. It is an advanced machine learning algorithm that has the pote
The state of the Indian smart home market
The smart home market in India has seen considerable advancements since 2018. With programs like ‘Digital India’ pro
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The growth of IoT applications has propelled the need for low latency networks with better security and faster data proc
5 Emerging AI applications in market research
With scores of data generated every second, marketers across industries are hard-pressed for ways to turn information in