8 revenue-driving content types and how to effectively use them
Content is an indispensable cornerstone of every business. Whether it’s lead generation or lead nurturing or simply cr
Commonly confused words in business communication
English is a wonderful language because it is inclusive and ever-evolving. As an Indo-European language, English has rap
How to take professional product photos for your e-commerce store
Presentation is undoubtedly important in the e-commerce world. In a brick-and-mortar store, you have the benefit of shop
This holiday season, use insights to shape your product content
Summer is now behind us, which means you’re likely finalizing your marketing campaigns to make the most of the holiday
iPhone 11 event: Camera, colors top positive reactions on social media
As with every iPhone event, the iPhone 11 launch drew a lot of fanfare across the globe. Nearly 2 million people tuned i
How to get the best results from your whitepaper
For marketers, a well-researched whitepaper or report that offers industry insight is the holy grail. This kind of resea
8 Steps to creating an effective content marketing strategy
In the last couple of years, content has emerged as the new marketing paradigm. According to the annual report of the Co
Maintain content quality at scale with Netscribes’ automated audit platform
For brands and retailers looking to win in a hyper-competitive e-commerce space, ensuring quality product content is cri
Measuring the performance of influencer marketing
Influencer marketing is having a transformative impact on driving consumer purchase decisions. Retail brands are heavily
Consumer vs. Customer vs. Shopper: When to use what
The terms consumer vs customer are often used interchangeably, alongside “shopper,” in everyday conversations. How
How can marketers create better technical content?
Technical content is integral to marketing technology products and services. Whether the goal is to create awareness, in
4 steps to create a rich content strategy for maximizing e-commerce conversions
Product content is at the heart of e-commerce customer engagement and sales. For brands to ace the game, a rich content
