Predictive modeling in action: How leading industries are forecasting the future
Too much information, too little decision-making. That’s the problem that predictive modeling companies are meant
Social media analytics 2.0: Turning insights into competitive advantage
Why social media analytics requires a revamp Did you know? 74% GenZs these days, buy more on their mobiles and other dev
Data analytics services: The blueprint for smarter, faster business decisions
Approximately 60% of organizations fail to assess the annual financial impact of poor quality data, often resulting in l
What gets measured gets optimized: Rethinking attribution in B2B
Know your customer journey. Max out every dollar. Demonstrate your influence. B2B marketing’s not linear—and nei
Navigating the future of marketing analytics: Strategies for success in 2025 and beyond
By 2026, it’s projected that 80% of top creative positions will be dedicated to leveraging GenAI, fueling a surge in r
How a robust data management strategy supports digital transformation
89% of large companies worldwide already have a digital transformation journey underway, says McKinsey. But they seemed
Structured but stuck? Embrace graph databases and simplify complex data
Information today is so much more than just rows and columns of organized data tidily stored in tables – it requir
The power of prescriptive analytics in healthcare: Improving patient outcomes
Healthcare providers worldwide are under increasing pressure to stem exploding expenses and eliminate unnecessary readmi
Personalized and proactive: How GenAI is redefining customer journeys
Businesses that have mastered customer experience personalization have a better chance at generating 40% more revenue th
AI in stock market: Enabling smarter trading, forecasting, and investment strategies
AI smart is stock smart: Make accurate predictions in real-time Accurate predictions are paramount for successful stock
Generative AI for healthcare: Transforming care delivery and outcomes
70% of the respondents from healthcare organizations surveyed by McKinsey in Q1 2024 either implemented or planned to im
