Ecommerce analytics unveiling tools and strategies for maximizing growth in 2025
In a digital marketplace that never sleeps, ecommerce analytics has become the central nervous system of successful onli
Ecommerce growth and scalability for long-term success
Rapid ecommerce growth is exciting—but unless it is matched with systems that can absorb demand spikes, predict market
Understanding the emotional landscape of your customers: An analyst’s perspective on voice of customer
In today’s customer-centric environment, simply capturing voice of customer is no longer enough. To truly underst
Why AI in data analytics is the foundation of next-gen digital transformation
Introduction Digital transformation is no longer merely a buzzword for innovators; it is now considered a strategic impe
Getting started with synthetic data generation: Tools, techniques, and best practices
Companies today are turning to synthetic data generation quite quickly as a strategy to innovate using data while addres
From data to diagnosis: predictive modeling in healthcare for early disease detection
Introduction: A forward-looking revolution in healthcare Historically, healthcare tended to be reactive in nature – cu
How modern marketing mix modeling powers ROI-driven growth strategies
Introduction In today’s complex marketing landscape, business leaders face intense pressure to justify every marketing
How predictive modeling is reshaping patient outcomes, operations, and ROI in healthcare
Why predictive modeling today? The past few decades have seen a dramatic rise in the aging population, chronic illnesses
Healthcare data mining: From reactive care to proactive strategy
Across the world, healthcare is responsible for producing approximately 30% of all the data produced globally today. By
Data analytics in life sciences: Unlocking faster trials, smarter launches, and safer outcomes
Why data has emerged as the lifeblood of life sciences Drug discovery is taking longer and costing more. Regulatory requ
Marketing data analytics: A 2025 guide for smarter, scalable decisions
Traditional marketing data analytics focused on past performance—click-through rates, campaign impressions, and conver
Decentralized data & customer experience analytics: Building trust and transparency in the digital age
Old habits are best, but new ones could offer more Customer expectations have revolutionized. Ten years ago, customers w