Ecommerce growth: emerging consumer behaviours and trends
E-commerce has evolved from a novelty to a necessity, and new consumer behaviors are shaping its trajectory. Today’s d
10 winning go to market strategies for emerging economies
Emerging markets are quickly turning into the world’s growth hotspots. With industries expanding, cities bustling, and
Understanding the emotional landscape of your customers: An analyst’s perspective on voice of customer
In today’s customer-centric environment, simply capturing voice of customer is no longer enough. To truly underst
The anatomy of a high-impact competitive intelligence report
Introduction “Why didn’t we see this coming?” It is the question no executive wants to ask after a competitor shak
How brand tracking fuels competitive advantage in fast-moving market
Introduction In today’s fast-moving markets, brand perception can shift almost overnight. A viral review or sudden
Outsmarting the curve: How competitive intelligence in healthcare powers future-ready growth
In an industry characterized by perpetual innovation, regulation, and disruption, the healthcare sector has one of the m
Digital therapeutics and pharma market access: preparing for a new class of medicines
Introduction: The evolution of digital health and therapeutics In the evolving landscape of healthcare, digital therapeu
Thought leadership content: how businesses can drive growth
In today’s hypercompetitive market, every organization wants to stand out and stay memorable. Amid the noise of market
Why an omnichannel retail strategy is essential for a unified customer journey
Retail has evolved significantly from the days of small neighborhood shops. In the past, entering a welcoming business f
The great standoff: U.S. tariffs set the stage for a global trade war
President Donald Trump’s sweeping tariff hike—the largest U.S. tax increase in nearly 60 years—has triggered finan
Why AI in retail is the competitive edge your brand needs in 2025
With the worldwide AI in retail market expected to hit 31.18 billion U.S. dollars by 2028, artificial intelligence has t
From problems to possibilities: Navigating F&B industry challenges with data
The global food and beverage (F&B) industry is booming, fueled by decades of innovation and expansion into new marke
