Key strategies for conducting a successful competitive landscape analysis
What is the marketing landscape? In a nutshell, marketing landscape analysis is the study of many aspects of businesses
How to conduct usability testing: A step-by-step guide
What is usability testing? Usability testing is the process of assessing a product or service using real users. The part
Demystifying brand tracking: How to measure brand success
Overview Brand tracking metrics measures consumers’ awareness and associations with a particular brand. It tracks the
Assessing insurtech startups: How technology assessment can help investors and insurers
The insurance industry has been witnessing massive changes on the back of powerful digitalization for the past few years
Navigating the insurance market: The benefits of competitive intelligence
Over the years, technology has disrupted many industries, including property and casualty (P&C), health or life insu
Beyond the store: how brands are mastering experiential retail
We frequently buy goods and services from retail businesses, supporting the industry’s growth. The retail sector is on
Sustainable IT: reducing carbon footprints and preserving resources
Studies show that carbon emissions generated by the internet, devices, and systems that support it account for 3.7% of
The rise of digital humans: Exploring the future of virtual reality
Advancement in artificial intelligence (AI) technology has created multiple opportunities for business houses to incorpo
The power of brand health analysis: How it can help you stay relevant in the market
What physical and mental health is to the body, brand health is to the business. A healthy brand helps in delivering con
The best practices for respondent sourcing at C-level and its advantages
Overview: When conducting market research studies that require sourcing C-level respondents, researchers often use purpo
The road to profitability: Why automotive data monetization is the next big thing
With the advent of advanced technologies and the emergence of connected vehicles, the amount of data generated by vehicl
The future of commute: In-vehicle virtual personal assistants
A virtual personal assistant (VPA) or voice assistant is a digital assistant that combines artificial intelligence, mach
