How research and insights drive strategic planning
What makes strategic planning crucial for business success? Three key reasons explain it best. Firstly, it is practical
Customer segmentation strategy: 3 ways to drive your brand growth
Not all customers are the same—so why treat them that way? Understanding your audience on a deeper level is the key to
Has the ‘Wellness’ trend and its associated marketing campaigns hit a roadblock post-covid-19?
After the pandemic, the wellness industry, which saw an unprecedented boom with a plethora of products and services prom
How concept testing reduces the risk of failure
Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola
How a leading consumer appliance retailer optimized its pricing strategy
Pricing is one of the most important factors that influence consumer behavior and loyalty. However, setting the optimal
Innovations in rapid research methods: Trends shaping the consulting landscape
You need some form of data to operate any business. What happens when your business is heavily reliant on providing data
Anticipating market changes with sector research: The art of strategic preparedness
In the ever-evolving business landscape, market changes are not just a possibility but a certainty. It’s no longer a m
Why qualitative market research is essential for understanding consumer behavior
What do my prospects think about my offering? What can I do to change their minds? Who can I use to make a more convinci
Cross-cultural consumer behavior research: Lessons for global brands
Every decision made by man is influenced by a plethora of factors. A consumer’s mindset is no different. In fact, sinc
How to leverage pricing automation for consumer insights and market intelligence
Pricing is one of the most important drivers of profitability and competitive advantage for any business. However, busin
Why competitive intelligence research is crucial for automotive brands
Competitive intelligence research involves gathering insights on competitor strategies, product offerings, market positi
How to tackle challenges of conducting focus groups studies in qualitative research
To truly hack into the mind of the consumer, businesses often turn to tools like focus groups as qualitative research fo
