Four ways to measure brand awareness
Brand awareness is simply the number of potential customers who remember your brand. It’s important knowledge for your
How R&D monitoring & analysis fuels competitive decision-making
Innovation strategies are central to corporate growth and national economic progress plans. Over the last decade, the av
3 key M&A analysis stages to garner actionable insights
Mergers and acquisitions have been a proven strategy for driving long-term growth for companies. M & A activities ha
Analyzing your competitors’ route-to-market strategy
Amidst fast-evolving and dynamic markets, evaluating and analyzing your competitors’ moves has become the foundation f
The need and importance of conducting a startup ecosystem analysis
Startups add a value of over USD 3 trillion to the global economy. Global venture investments have hit the USD 300 billi
Sales intelligence: A rigorous approach to customer acquisition
In a fiercely competitive marketplace, high costs of customer acquisition due to extended sales cycles and low advertisi
Six major consumer healthcare trends to watch for in 2021
The consumer healthcare sector has witnessed a steady rise over the past few years. This stems mainly from rising health
Benefits of conducting a market opportunity analysis
Staying competitive and profitable amid rapidly evolving market conditions can be challenging. Emerging technologies, ad
How sentiment analysis can help companies deliver improved customer experiences
89% of companies across industries compete primarily based on customer experience. The pandemic has underscored this fur
How leveraging XaaS can help businesses achieve digital transformation
As navigating rapid digitalization becomes inevitable for businesses, flexible and agile models such as Everythin