The value of data-driven insights in commercializing innovative technologies
Innovative products are the lifeline of any business – whether a start-up or an established corporation and are th
Education Market Intelligence: The key to delivering better learning experiences
The education industry faces disruption on multiple fronts, including unprecedented shifts in student engagement, techno
Competitive intelligence tools vs services: What is better for your organization?
The need for speed and agility post the COVID-19 pandemic has increased the demand for competitive intelligence. Now mor
Why UX research is critical to digital transformation
84% of digital transformation projects fail. Why? According to Forrester, it’s the lack of customer centricity in thei
Competitive intelligence in healthcare: 4 key benefits
As the healthcare industry reorients itself in response to COVID-19, competitive intelligence healthcare needs has becom
Best practices for conducting competitive intelligence in the pharma industry
The pharmaceutical industry is constantly evolving. Moreover, there is fierce competition among organizations to keep th
Benchmarking your digital-first strategies against market leaders to maintain your competitive edge
Much of the business forum conversations in 2020 were around the impelling need for digital-transformation. And Covid-19
Transforming EV charging infrastructure challenges into opportunities for sustainable mobility
With rising concerns surrounding climate change, EV (Electric Vehicle) mobility has presented itself as an environmental
Seven emerging pharma industry trends to watch for in 2021
2020 has opened up as many new possibilities for the pharmaceutical industry, as it has introduced in the form of obstac
US market trends and forecasts for 2021
With a tough year behind us, 2021 is expected to witness positive financial growth, while markets slowly and steadily re