How an integrated insights solution can help firms realize their strategic transformation goals
In 2012, Adobe embarked on a disruptive path shifting from its mainstream software licensing business model to a SaaS su
The growth of green consumerism: Shaping sustainable futures
Growing consumer consciousness has boosted green consumerism. Consumers today are increasingly adopting sustainable cons
How can technology firms embrace experiential marketing beyond COVID-19?
Until last year, experiential marketing – a live, on-ground consumer engagement technique that brings brands to li
Online consumer electronics buying behavior: Pre & post-pandemic
Digital shoppers are growing extremely interconnected with access to vast amounts of information, unprecedented choice,
Reimagining healthcare market access strategies post COVID-19
The current pandemic has led to a period of continued uncertainty across global healthcare markets, increasing the barri
The benefits of market sensing during a pandemic
The pandemic has changed customers and everything we know about them. If you’re looking to uncover new customer and ma
Challenges IP attorneys face while dealing with patent data and how external knowledge partners can help solve them
Over the years, patent data has been readily available for everyone to access. However, most decision-makers have no ide
5 Steps to developing a solid market entry strategy
Year after year, we hear about ambitious market entry plans going kaput. Take for example Uber’s less-than-stellar
What strategic goals can companies achieve with competitive intelligence?
The competition never rests. In a dynamic marketplace, organizations need a constant focus on the competition to minimiz
How to increase technology product usage through customer behavior analytics
In an age of unprecedented choice, rapidly changing technologies and customer needs; customer behavior analytics can off