Post-COVID-19: Understanding changing consumer behavior to shape brand strategies
The COVID-19 pandemic has fundamentally changed the world as we know it. As people experience major shifts in their live
Achieving better results from ABM content with market intelligence
Effective content is the cornerstone of successful Account-Based Marketing (ABM). Whether in the form of emails, blog po
5 Digital health trends fueled by COVID-19
The COVID-19 pandemic has transformed into a healthcare, economic, and humanitarian crisis like no other. With the healt
Best practices for conducting primary market research during COVID-19
As COVID-19 continues to keep several parts of the world locked down, there is an emerging shift in consumer behavior ac
Emerging survey research trends in the times of COVID-19
The current pandemic has not only disrupted routine lives across the globe but has also disarrayed operations for indust
How COVID-19 is impacting the adoption of 3D printing in supply chains
Globally supply chains have been disrupted, manufacturing processes halted, and demand for non-essentials has slumped. A
How COVID 19 is changing the face of the Indian retail industry
The coronavirus has affected businesses worldwide, and the Indian retail industry is no exception. The country is experi
The impact of COVID-19 on China’s manufacturing industry
China’s manufacturing industry has been a major catalyst in catapulting its economy to astonishing heights over the ye
COVID-19: Global economic impact in numbers [Infographic]
The coronavirus pandemic (COVID-19) is arguably the greatest, most impactful event this generation has experienced. With
6 essential parameters of performing a company analysis
A company analysis is a useful technique to evaluate a company’s business performance in an objective way. Essentially