Innovative approaches: New trends in business research methods
Imagine having a surplus of something but not being able to use it. That’s how businesses must feel living in the age
QSR marketing strategy: Embracing e-commerce & OTT influence on Gen Z consumers
In the dynamic landscape of consumer behavior, the influence of Generation Z cannot be overstated. Born into a world imm
Customer segmentation strategy: 3 ways to drive your brand growth
In our formative years, we honed the skill of segmentation at its most basic level. From breaking down words to categori
How concept testing reduces the risk of failure
Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola
Innovations in rapid research methods: Trends shaping the consulting landscape
You need some form of data to operate any business. What happens when your business is heavily reliant on providing data
Anticipating market changes with sector research: The art of strategic preparedness
In the ever-evolving business landscape, market changes are not just a possibility but a certainty. It’s no longer
Why qualitative market research is essential for understanding consumer behavior
What do my prospects think about my offering? What can I do to change their minds? Who can I use to make a more convinci
Cross-cultural consumer behavior research: Lessons for global brands
Every decision made by man is influenced by a plethora of factors. A consumer’s mindset is no different. In fact, sinc
How to leverage pricing automation for consumer insights and market intelligence
Pricing is one of the most important drivers of profitability and competitive advantage for any business. However, busin
Why competitive intelligence research is crucial for automotive brands
Competitive intelligence research involves gathering insights on competitor strategies, product offerings, market positi