How to tackle challenges of conducting focus groups studies in qualitative research
To truly hack into the mind of the consumer, businesses often turn to tools like focus groups as qualitative research fo
Driving decisions: Why automotive industry research matters
The automotive industry is undergoing significant transformations driven by technological advancements, changing consume
Unveiling the power of market intelligence in the automotive industry
Market intelligence in automotive market research refers to the systematic collection, analysis, and interpretation of d
How procurement intelligence transforms the automotive landscape
In the automotive market, the supply chain is complex and involves numerous players supplying various components, materi
How eye-tracking technology in neuromarketing is helping boost sales
A spectrum of businesses today are using neuromarketing by tracking consumer eye movements to understand how customers i
Sky high with Cloud: Use cases, opportunities, and challenges
You might have come across many cloud success stories wherein businesses have saved millions and brought in process effi
Advances in molecular diagnostics: A breakthrough in disease detection
The field of molecular diagnostics has experienced remarkable advancements, revolutionizing how diseases are detected an
Generative AI in healthcare
In today’s dynamic healthcare landscape, the challenge of data segregation persists, hindering progress and innova
Unlocking market opportunities for private sector investors in CRISPR agriculture
Private sector companies are at the forefront of driving innovation and commercialization in CRISPR-based agriculture. W
Through the consumer’s eyes: How eye tracking analysis influences packaging
The average human eye retains an image for approximately 1/16 of a second, aligning with the brain’s ability to pr