The power of brand health analysis: How it can help you stay relevant in the market
What physical and mental health is to the body, brand health is to the business. A healthy brand helps in delivering con
The best practices for respondent sourcing at C-level and its advantages
Overview: When conducting market research studies that require sourcing C-level respondents, researchers often use purpo
Best practices to create a successful go-to-market strategy for a new product launch
A profitable business is dependent on several factors that interact together. This includes your go-to-market strategy (
A look back at insurance M&A: analysis of 2022 deals
The pandemic has created a great deal of uncertainty in the global economy, and many businesses are looking for ways to
Steps to conduct a feasibility study for M&As
Ever wondered how successful companies manage to expand their businesses rapidly and maximize their profits? One of the
Maximizing opportunities: The role of market research in CPG strategy
Digital disruptions have significantly altered how brands and consumers interact in the CPG industry. Companies typicall
The power of data: how pricing and assortment intelligence drives business success
In a space where competition is only growing fiercer by the day, e-commerce players of all sizes are constantly seeking
Winning the medical device market: How to build a successful GTM strategy
Executing a strong go-to-market strategy that reduces cost and risk are critical for a company eager to achieve a succes
Improving customer experience through consumer insights in insurance
Digitalization has taken over the insurance sector like every other. Companies are constantly seeking to build new produ
Conducting customer behavior analysis in insurance and its benefits
As the need for digitization gets pervasive, many insurance firms want to be more present in their customers’ live