Using competitive intelligence for effective sales enablement
In B2B sales, competitive intelligence is becoming increasingly important. Buyers of B2B products and services evaluate
Shrinkflation and its impact on consumer sentiment
Is your favorite cookie suddenly looking a lot smaller than usual? Is that bag of potato chips offering way more air tha
Top 7 market research techniques to assess customer satisfaction
How happy are customers with your products and services? This simple question can unlock a world of insights to improve
Impact analysis: A powerful tool for informing growth strategies
The UN had pointed out a 1% drop in global economic activity shortly after the onset of the pandemic. As we’ve wit
Concept testing medical devices: Key questions it must answer
The success of new medical devices relies on their ability to provide superior patient outcomes and financial benefits.
Product research: Common mistakes to avoid and tips for success
Product research is the secret to building products that customers love. Backed by insights gathered from qualitat
Consumer product testing in a post-pandemic market
In February of 2022, the FDA reached out to manufacturers- Best Brand Consumer Products, notifying them of the results o
How e-commerce firms can benefit from competitive intelligence
“You should learn from your competitor, but never copy. Copy and you die.”– Jack Ma, Executive Chairman of Ali
Healthcare market entry: Major barriers and how to overcome them
The healthcare industry is highly competitive across nations, and top players are dabbling with various regulatory chang
How market intelligence data can position your business for post-pandemic success
Data is a key driver across industries today. Firms are making the most of the digital disruption and capitalizing on em