Cracking the code to the consumer’s mind

Get a nuanced view of the customer’s decision-making journey, their awareness levels, preferences, behavior, and motivators to help you build products they will love.

Understand different consumer segments and buyer personas, and create strategies that effectively cater to their needs.

Define the market viability of new concepts, evaluate how they perform against competing products, and assess customers’ adoption willingness.

Meet consumer needs and expectations by uncovering factors influencing brand loyalty, advocacy, and repeat purchases.

Benchmark your brand and compare it to your competitors to see how it performs on key brand health metrics such as awareness, recall, recognition, identity, and trust.

Test the effectiveness of your brand’s messaging on consumers to maximize campaign results and reduce iterations.

Gain a competitive advantage with our large-scale web and mobile app data collection capability across multiple marketplaces and single-brand retail webstores.

Leverage the power of advanced social listening tools, always-on monitoring, and experienced analysts who offer actionable consumer insight services and recommendations.

Get a holistic perspective of your customer’s experience, including their needs, pain points, and triggers, at various touch points of the purchase journey.

Track product availability and brand ranking at scale across marketplaces. Be the first to identify trends and act on consumer demand, understand your competitive landscape, and optimize product assortments accordingly.