Why your brand needs real-time social listening
Today, the digital market landscape is driven by in-the-moment, real-time information. Social media dominates the consum
The need and importance of conducting a startup ecosystem analysis
Startups add a value of over USD 3 trillion to the global economy. Global venture investments have hit the USD 300 billi
Education Market Intelligence: The key to delivering better learning experiences
The education industry faces disruption on multiple fronts, including unprecedented shifts in student engagement, techno
Competitive intelligence tools vs services: What is better for your organization?
The need for speed and agility post the COVID-19 pandemic has increased the demand for competitive intelligence. Now mor
Competitive intelligence in healthcare: 4 key benefits
As the healthcare industry reorients itself in response to COVID-19, competitive intelligence healthcare needs has becom
Best practices for conducting competitive intelligence in the pharma industry
The pharmaceutical industry is constantly evolving. Moreover, there is fierce competition among organizations to keep th
Benchmarking your digital-first strategies against market leaders to maintain your competitive edge
Much of the business forum conversations in 2020 were around the impelling need for digital-transformation. And Covid-19
5 Steps to developing a solid market entry strategy
Year after year, we hear about ambitious market entry plans going kaput. Take for example Uber’s less-than-stellar per
What strategic goals can companies achieve with competitive intelligence?
The competition never rests. In a dynamic marketplace, organizations need a constant focus on the competition to minimiz
6 essential parameters of performing a company analysis
A company analysis is a useful technique to evaluate a company’s business performance in an objective way. Essentially
Cleantech market in India: Growth drivers, challenges, and key trends
Global demand for environmentally responsible power and technology solutions has fueled significant growth in the cleant
Competitive benchmarking of the top global mobile gaming companies
The global mobile gaming market is expected to expand in the coming years, with the relentless adoption of smartphones a
