US market trends and forecasts for 2021
With a tough year behind us, 2021 is expected to witness positive financial growth, while markets slowly and steadily re
How an integrated insights solution can help firms realize their strategic transformation goals
In 2012, Adobe embarked on a disruptive path shifting from its mainstream software licensing business model to a SaaS su
The benefits of market sensing during a pandemic
The pandemic has changed customers and everything we know about them. If you’re looking to uncover new customer and ma
5 Steps to developing a solid market entry strategy
Year after year, we hear about ambitious market entry plans going kaput. Take for example Uber’s less-than-stellar per
Best practices for conducting primary market research during COVID-19
As COVID-19 continues to keep several parts of the world locked down, there is an emerging shift in consumer behavior ac
How COVID-19 is impacting the adoption of 3D printing in supply chains
Globally supply chains have been disrupted, manufacturing processes halted, and demand for non-essentials has slumped. A
The impact of COVID-19 on China’s manufacturing industry
China’s manufacturing industry has been a major catalyst in catapulting its economy to astonishing heights over the ye
6 essential parameters of performing a company analysis
A company analysis is a useful technique to evaluate a company’s business performance in an objective way. Essentially
Online education market in India: Growth drivers, challenges, and key trends
The promise of quality education and the rise of internet penetration have catalyzed the expansion of the online educati
How can an NPS survey help improve your marketing performance?
Customer experience is taking the center stage across industries. Marketers are experiencing immense pressure to correla
How to conduct competitive intelligence in 2019
No business is immune to competition. That said, most organizations conduct competitive intelligence internally in ways
The changing face of the travel industry
Since the turn of the century, consumers across the world are embracing a paradigm shift from owing things to owning exp
