How brands can use social listening for competitive intelligence
The sheer abundance of social media data has allowed brands to fine-tune their competitive intelligence capabilities lik
Using social walls to give your brand an edge
Taking your business to the next level can be a challenge. That’s when having a strong social media marketing strategy
Enhancing marketing strategy with social media analytics
Social media has become the place for businesses to tap into the “voice of the consumer.” With 65% of millennials re
7 Instagram marketing tips to increase brand engagement
Leading brands are using effective strategies to boost engagement on Instagram. Here's what marketers can learn from the
The value of social listening in marketing and communications strategy
Find out how brands can stay on top of consumer trends and inform their brand marketing and communications strategy with
Social media analysis of Amazon’s Great Indian Sale 2017 [Infographic]
We analyzed the social signals of Amazon’s Great Indian Sale to understand its social media reach, the customer sentim